On Thursday morning the 14th of April at the Port of Cork it was refreshing to see the great turn out of early risers all of whom gave an overwhelming YES to the question: Is corporate giving good for business?
A full venue of business people and charities alike organised by the Cork Foundation in association with Philanthropy Ireland heard from a panel which included:
- Brendan Keating – CEO Port of Cork
- Karina Howley- Head of CSR KPMG
- Éabha O’Leary Fitzpatrick -President of JCI
- John M. Sweeney – Founder of Suspended Coffees
- David McCarthy – CEO of Yellow Harbour
All of the above have a vast knowledge on the subject of corporate giving and shared examples about how corporate giving plays a positive role in communities.
‘It is often too easy just to write a cheque; that does not provide real engagement or thoughtful giving’ – Karina Howley.
Giving for the sake of giving is nearly a pointless exercise but if businesses and charities align their strategic objectives the outcome can be immense - not only for charities. Countless research has been compiled to show that employee engagement has a huge positive impact on employee morale and satisfaction in the workplace, resulting in increased productivity and low employee retention rates.
Remember! CSR is an investment NOT an expense.
For more information on how you can contribute to corporate giving contact firstname.lastname@example.org or alternatively contact email@example.com