Corporate Sustainability is all about conducting business in the present that won't impact negatively on future generations.Think of it as a delicate CSR 'balancing act' consisting of three distinct goals, which according to Sustainabilitydegrees.com are:
- Environmental Protection
- Social Responsibility
- Economic Practice
It means taking into consideration EVERY dimension of how a business operates on a social, cultural, economic and environmental level. Whether in relation to your business impact on the environment, local community or employees, sustainability is where its at when discussing CSR. It gives you three key ingredients to look at, and plenty of scope in which to adopt them. Right now, the business world is ALL about sustainability. We've come through the recession, but millennial employees won't be forgetting the struggles of the past decade any time soon. Give them something to rely on, and an employee to trust.
Future-proof your business with CSR policies for each of the above goals. Don't overemphasises your environmental impact, or your employee schemes. Chose a variety of adaptable and sustainable policies that can withstand the test of time, that show you have your finger on the button when it comes to what's what in the CSR world.
The following article also gives an insight into Corporate Sustainability and how to make it a success for you.