Viewing entries tagged
CSR and employee retention


Sustainability - The Latest CSR buzzword



Corporate Sustainability is all about conducting business in the present that won't impact negatively on future generations.Think of it as a delicate CSR 'balancing act' consisting of three distinct goals, which according to are:

  1. Environmental Protection
  2. Social Responsibility
  3. Economic Practice

It means taking into consideration EVERY dimension of how a business operates on a social, cultural, economic and environmental level. Whether in relation to your business impact on the environment, local community or employees, sustainability is where its at when discussing CSR. It gives you three key ingredients to look at, and plenty of scope in which to adopt them. Right now, the business world is ALL about sustainability. We've come through the recession, but millennial employees won't be forgetting the struggles of the past decade any time soon. Give them something to rely on, and an employee to trust.

Future-proof your business with CSR policies for each of the above goals. Don't overemphasises your environmental impact, or your employee schemes. Chose a variety of adaptable and sustainable policies that can withstand the test of time, that show you have your finger on the button when it comes to what's what in the CSR world.

The following article also gives an insight into Corporate Sustainability and how to make it a success for you.



Corporate Reputation Planning

“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.” 
 Stan Slap

There is a lot to be said for corporate reputation building, it is much more than simple reputation 'management'. The strength lies in the foundations; build yourself a good corporate reputation, and it can last a lifetime. The trouble is figuring out how to start. Here are a few simple tips for planning your corporate reputation, why this is so important, and how we can help.

  1. Companies that care, care.

We at Yellow Harbour work with companies who want to increase employee well being and engagement, give back to communities and do good on a national and international level. CSR strategies and corporate reputations need to rely on a simple foundation that the company DOES care. Don't use CSR as a mask. Find out what your employees care about and how they want to give back, and build from that. This not only helps them feel involved and important, but will show everyone else your company didn't just suddenly panic and jump on the CSR bandwagon. Care about the CSR strategies you are building.

2. Prepare to Fail if you Fail to Prepare.

You did the research. You know what would work best for your company and what your employees want. The local community is about to benefit from your CSR strategy. Plan it out. Find the appropriate experts who can help if they are not already available to you. Their expertise will prove honest, unbiased and invaluable. Corporate reputation planning needs a variety of inputs from several people, and often an outsider holds the key in letting you know if the CSR strategies in place are truly beneficial. Nobody want to realise three years down the line their reputation management was all just smoke and mirrors. Don't hesitate to contact us if you want to find out more about employee volunteering programmes, as well as other CSR strategies that would best suit your business

3. Reputations require time to build

Patience is a virtue. A good plan to build a positive company reputation needs to extend beyond the Christmas charity donations. Be patient, and keep on top of the strategies in place that will, in time, serve to show the world that your business has steadily built a positive corporate reputation based on its care and dedication to CSR within the company.


Make sure your CSR strategy can stand the test of time and watch it flourish.



The Kindness of Strangers and how it Can Send Your Business Profile Soaring

    Bus Éireann driver William Harris


Bus Éireann driver William Harris

This week saw Cork bus driver William Harris become a viral hero after he stopped his bus to help tie an elderly woman's shoe. It also saw Bus Éireann's profile soar worldwide as the gent was commended on his selfless behaviour. Articles have appeared in the Irish ExaminerEvening Echo and The Irish Mirror but to name a few.

If this one small gesture of kindness generated such an abundance of positive press for Bus Éireann, imagine what getting a company more involved in the mindset of ongoing kindness and giving back to the community could do for your business and its online profile.

The nature of the internet is that feel good news often goes viral very quickly, as the above story proves. Why not do something that will get your company name trending on Twitter and Facebook for the right reasons? Too often, these mediums field complaints and negative stories. Do something to change that.

Volunteer Ireland have found in their research that employee volunteering has a positive impact on:

  • Employee Engagement.
  • Organisation Reputation
  • Staff Health and Well Being
  • Employee Professional Development
  • Brand Awareness

So, given how one employee's kind nature drove Bus Éireann's reputation sky high, companies should be doing more to allow employees to give back, and volunteering, as proven by Volunteer Ireland, not only benefits the employee but the organisation and its brand awareness. Bring employees together and encourage them to become better people through volunteering. It may be something as simple as an annual 'volunteering' day, but the benefits of such will live on, and your CSR activities will get heard.



If you would like to know more about employee volunteering programmes then get in touch with Yellow Harbour.




In an article posted this week, Glassdoor have named the "Top Companies to work for in 2016", so if you're curious as to what makes employees love their job then look no further.

The survey was conducted among 1.6million employees worldwide and then broken down into several countries. While Ireland doesn't feature on the list, our neighbours in the United Kingdom do and could tell us a thing or two about what European employees look for in their job satisfaction. The results are an interesting but not surprising find, and tell us what direction companies need to be looking to when considering their 2016 CSR policies.

1) Be Refreshing and Engaging

Expedia topped the list of companies to work for, with employee reviews constantly referring to the company as 'challenging' 'refreshing' and 'engaging'. Keep employees feeling needed and challenged, and they are happy to stay put. Don't forget, often people research the company before applying for a job there. Anybody who sees such favourable peer reviews is sure to jump at the chance to be a part of that. Make sure your CSR policies are Google friendly and relatable to the employee as much as the consumer.

2) Feel Good Factors

Oxfam made the Top 10, coming in at number 6. Whilst employees did mention the low salary as a 'con', they listed feeling valuable and making a difference as the pro that makes up for the smaller paycheck. Employees like to feel they make a difference in a variety of ways, from being a part of the company's growth to feeling they work for a company that strives to improve the world we live in.

3)Teamwork matters

Unilever came in at number 9, and whilst pros focused mainly on career building opportunities, many listed the cons to be the lack of teamwork encouraged in the company. Team building, an exercise lost in the recession, is now being recognised once again as a credible and productive employee activity. In fact, the Millennial Impact Report on employees and charity work found that people like to use their skills and assets to do volunteer work, and doing it with fellow employees gives them greater job satisfaction. In fact of those surveyed in the 2014 report, 87% felt encouraged to volunteer in company cause work and charitable initiatives. Why not get more involved in fundraising initiatives with employees?

4) Work Life Balance

A fairly consistent theme across the surveys conducted were that the companies listed all respected the work life balance of their employees. Not only does this extend to respecting an employee's 'out of office' life and not expecting them to reply to work emails at 11pm on a Saturday night, but could also be stretched to taking an interest in the causes that matter to them and respecting their hobbies. If an employee wants to take a few weeks off to climb Kilimanjaro for charity, why not support them by offering to match whatever they fundraise, sponsor them on their journey, or set up a charity donation scheme in the office?

Irish companies, whilst operating on a smaller scale can learn a lot from the employee satisfaction of these big global brands. If you are struggling to develop a CSR plan that is appropriate for the size of your company we at Yellow Harbour can help in many ways. Thanks to our collective staff experience and skills we'll be able to provide advice on a variety of different areas.


If you would like to know more about ways to improve your CSR Policies through Payroll Donation or Volunteer Projects, visit

-Susie Santry