This week saw Cork bus driver William Harris become a viral hero after he stopped his bus to help tie an elderly woman's shoe. It also saw Bus Éireann's profile soar worldwide as the gent was commended on his selfless behaviour. Articles have appeared in the Irish Examiner, Evening Echo and The Irish Mirror but to name a few.
If this one small gesture of kindness generated such an abundance of positive press for Bus Éireann, imagine what getting a company more involved in the mindset of ongoing kindness and giving back to the community could do for your business and its online profile.
The nature of the internet is that feel good news often goes viral very quickly, as the above story proves. Why not do something that will get your company name trending on Twitter and Facebook for the right reasons? Too often, these mediums field complaints and negative stories. Do something to change that.
Volunteer Ireland have found in their research that employee volunteering has a positive impact on:
- Employee Engagement.
- Organisation Reputation
- Staff Health and Well Being
- Employee Professional Development
- Brand Awareness
So, given how one employee's kind nature drove Bus Éireann's reputation sky high, companies should be doing more to allow employees to give back, and volunteering, as proven by Volunteer Ireland, not only benefits the employee but the organisation and its brand awareness. Bring employees together and encourage them to become better people through volunteering. It may be something as simple as an annual 'volunteering' day, but the benefits of such will live on, and your CSR activities will get heard.
If you would like to know more about employee volunteering programmes then get in touch with Yellow Harbour.