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Yellow Harbour CSR

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Corporate Reputation Planning

“You don't have to fear your own company being perceived as human. You want it. People don't trust companies; they trust people.” 
 Stan Slap

There is a lot to be said for corporate reputation building, it is much more than simple reputation 'management'. The strength lies in the foundations; build yourself a good corporate reputation, and it can last a lifetime. The trouble is figuring out how to start. Here are a few simple tips for planning your corporate reputation, why this is so important, and how we can help.

  1. Companies that care, care.

We at Yellow Harbour work with companies who want to increase employee well being and engagement, give back to communities and do good on a national and international level. CSR strategies and corporate reputations need to rely on a simple foundation that the company DOES care. Don't use CSR as a mask. Find out what your employees care about and how they want to give back, and build from that. This not only helps them feel involved and important, but will show everyone else your company didn't just suddenly panic and jump on the CSR bandwagon. Care about the CSR strategies you are building.

2. Prepare to Fail if you Fail to Prepare.

You did the research. You know what would work best for your company and what your employees want. The local community is about to benefit from your CSR strategy. Plan it out. Find the appropriate experts who can help if they are not already available to you. Their expertise will prove honest, unbiased and invaluable. Corporate reputation planning needs a variety of inputs from several people, and often an outsider holds the key in letting you know if the CSR strategies in place are truly beneficial. Nobody want to realise three years down the line their reputation management was all just smoke and mirrors. Don't hesitate to contact us if you want to find out more about employee volunteering programmes, as well as other CSR strategies that would best suit your business

3. Reputations require time to build

Patience is a virtue. A good plan to build a positive company reputation needs to extend beyond the Christmas charity donations. Be patient, and keep on top of the strategies in place that will, in time, serve to show the world that your business has steadily built a positive corporate reputation based on its care and dedication to CSR within the company.

 

Make sure your CSR strategy can stand the test of time and watch it flourish.

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The Kindness of Strangers and how it Can Send Your Business Profile Soaring

    Bus Éireann driver William Harris

 

Bus Éireann driver William Harris

This week saw Cork bus driver William Harris become a viral hero after he stopped his bus to help tie an elderly woman's shoe. It also saw Bus Éireann's profile soar worldwide as the gent was commended on his selfless behaviour. Articles have appeared in the Irish ExaminerEvening Echo and The Irish Mirror but to name a few.

If this one small gesture of kindness generated such an abundance of positive press for Bus Éireann, imagine what getting a company more involved in the mindset of ongoing kindness and giving back to the community could do for your business and its online profile.

The nature of the internet is that feel good news often goes viral very quickly, as the above story proves. Why not do something that will get your company name trending on Twitter and Facebook for the right reasons? Too often, these mediums field complaints and negative stories. Do something to change that.

Volunteer Ireland have found in their research that employee volunteering has a positive impact on:

  • Employee Engagement.
  • Organisation Reputation
  • Staff Health and Well Being
  • Employee Professional Development
  • Brand Awareness

So, given how one employee's kind nature drove Bus Éireann's reputation sky high, companies should be doing more to allow employees to give back, and volunteering, as proven by Volunteer Ireland, not only benefits the employee but the organisation and its brand awareness. Bring employees together and encourage them to become better people through volunteering. It may be something as simple as an annual 'volunteering' day, but the benefits of such will live on, and your CSR activities will get heard.

SONY DSC

SONY DSC

If you would like to know more about employee volunteering programmes then get in touch with Yellow Harbour.

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